Realtime Personalized Pricing for ecommerce.

Increase your topline revenue ~5% by capturing the full value of conversions without raising base prices.
See How Much More You Can Make

Easy & Instant

Turn it on with the flip of a switch to start adding margin today.

Commitment Free

Free to try, you only pay a % of the extra profit we add.

Best Practice

A strategy widely used by major industries, like travel, ticketing, auto, etc.

What’s Realtime
Personalized Pricing (RPP)?

Personalized pricing is a strategy that allows you to present different prices to certain customers based on various factors that influence their level of price-elasticity.

This is already widely-adopted as a best practice in most industries, including

Travel

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Auto

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Hospitality

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Digital Services

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Live Events & Entertainment

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What’s Realtime
Personalized Pricing?

Personalized pricing enables brands to optimize the pricing shown to specific users based on various factors like location, device information, and even browsing history.

In practice, this allows brands to get the highest possible value out of purchases without raising prices for all customers.

Personalized Pricing is already a common best-practice in major industries, like...
Airlines
Hospitality
Auto
Events & Tickets
Insurance
Digital Services
SO WHY NOT E-COMMERCE?

So how does AddMargin... add margin?

By identifying the most price-elastic users landing on your site, we can instantly increase the prices shown (by 1% - 10%) so you can capture more value without increasing prices for everyone.

See How Much More You Can Make

Frequently asked questions

Will this lower my conversion rate?

Since personalized pricing only slightly raises prices for the most price-elastic users, it’s unlikely that your conversion rate will be impacted.

What determines who gets a personalized price?

Factors related to IP, geolocation and device information are considered and optimized algorithmically to determine which website visitors get personalized prices.

How much does the price change?

For users who are the most price-elastic, price could be increased between 1% - 10%.

Does this impact site speed?

No, the script runs asynchronously and does not prevent the loading of assets.

Is this the same as price testing?

No - price testing increases prices for all users, while personalized pricing allows you to maintain the base price while only slightly increasing price for the most price-elastic users.

PRICING

You only pay us a piece of the added profit we’re able to generate for you.

Turn it on or off anytime you want.

$0
Base Cost
30%
of Added Profit
No Term Commitment
Free to install, cancel anytime.

Refer to Earn 10%

Refer a brand to AddMargin and earn 10% of the revenue we make from them for 1 year.

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